Job Title: Senior Marketing Executive
Department: Marketing (12 Month Contract)

We are looking for a proactive and organised Senior Marketing Executive to support the planning and delivery of integrated marketing campaigns.

This role will take responsibility for coordinating campaign activity across email, website, social media and events, while providing day-to-day direction and support to the Digital Marketing Assistant. Working closely with the Head of Marketing, you will help translate strategic priorities into well-executed campaigns that generate engagement, leads and measurable business impact.

Key Responsibilities:

Campaign Planning & Delivery:

• Own the campaign calendar and ensure all activity is planned, documented and delivered in line with agreed timelines
• Translate strategic direction into campaign briefs, messaging frameworks and content plans
• Coordinate campaign delivery across email, website, social and events
• Ensure all campaigns are launched on time and supported by appropriate content and assets

Email & Marketing Automation:

• Lead the planning and optimisation of broadcast and automated email campaigns
• Develop segmentation, testing and optimisation strategies to improve engagement and conversion
• Monitor campaign performance and identify opportunities to improve open rates, click-through and lead quality

Website & Content Updates:

• Coordinate campaign landing pages, blog posts and supporting website updates
• Ensure all campaign content is accurate, on-brand and aligned with messaging priorities
• Work with internal design resources to produce supporting visuals and assets

Line Management & Team Support

• Provide day-to-day direction, task allocation and support to the Digital Marketing Assistant
• Review and approve campaign builds and content before publication
• Support the development and progression of the Marketing Assistant through regular feedback and structured 1:1

Email Campaign Reporting & Optimisation:

• Track campaign performance and produce regular performance summaries for the Head of Marketing
• Identify opportunities to improve campaign effectiveness through testing, segmentation and content improvements
• Maintain accurate records of campaign activity and outcomes for future planning and analysis

Key Skills & Experience

Essential:

• 2-3 years’ experience in a digital marketing or campaign focused role
• Hands-on experience with email marketing platforms and campaign scheduling
• Strong organisational and project management skills, with the ability to manage multiple campaigns simultaneously
• Excellent written communication skills and attention to detail

Desirable:

• Experience working in a B2B or technology environment
• Familiarity with CMS platforms such as WordPress
• Experience analysing marketing performance data and using insights to improve campaign outcomes

Success Measures:

You will be successful in this role if you:

• Deliver campaigns on time and in line with the agreed marketing calendar
• Maintain strong campaign execution standards across email and webiste
• Support the continued development and performance of the Marketing Assistant
• Contribute to measurable improvements in campaign engagement and lead generation

This is a 12-month fixed-term contract, offering a great opportunity to make a real impact within a busy and growing marketing team.